1 Elements and Case Citations
- Plaintiff is the prior user of the trade name, service mark or trade mark (collectively, “trade symbol”);
- Plaintiff’s trade symbol is arbitrary or suggestive or has acquired secondary meaning;
- Defendant is using a confusingly similar trade symbol to identify a similar good marketed or services rendered in competition with the plaintiff in the same area of the plaintiff’s established trade symbol; and
- Defendant’s actions will likely cause consumer confusion as to the sponsorship of the good or service.
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